The Secret to Internet Marketing is doing stuff
This morning I read a Seth Godin article entitled “Is that it?“. A comment on the article led me to a Ted video delivered by Barry Schwarz in 2006 in which he talks about the paradox of overwhelming choice in today’s industrialised societies which often leads to a paralysis of action.
This definitely applies to internet marketing. Whist I have been earning my living in the internet space since 1997, I am still overwhelmed by the daunting array of different internet marketing programs, options and methods. Each one is sold as the silver bullet system and a quick way to riches.
Even though I had followed programs like the Thirty Day Challenge, which covers the basics for as close to free as possible, I like many others I have spoken to, had the need to invest in quite a few other programs to satisfy a nagging doubt that I did not know enough to take my first steps towards a successful outcome.
I have got to the point now where I can see that whilst there are some fundamental concepts most people are developing a standard theme and there comes a point where you have to get on and just do what is being said. Doing a weekly activity plan of writing posts, building backlinks etc. depending on your fundamental business model is what you have to do.
To be successful in internet marketing one thing is for sure you have to do stuff not just consume information and knowledge.